Below you find links to a series of useful resources…


Featuring interview with Robert Cialdini


Influence – by Robert B. Cialdini PhD

Win Bigly – by Scott adams (Persuasion Tips based on the 2016 elections)

Impossible to Ignore – Dr. Carmen Simon

What Every BODY is Saying – by Joe Navarro

Thinking, Fast and Slow – by Daniel Kahneman

Salt Sugar Fat – by Michael Moss

Pre-Suasion – by Robert B. Cialdini PhD

The Design of Everyday Things – by Don Norman

How to Write a Good Advertisement – by Victor O. Schwab

The Secret to Selling Anything – by Harry Browne

One Sentence Guide to Persuasion – by Dana Hooshmand


Big Think Learning video with Robert Cialdini

A conversation about Nudge Theory featuring Professor Thaler


Business Communication Forum